Starbucks tweet a coffee

Starbucks tweet a coffee

THE LITTLE BIRDIE NOW BEARS GIFTS

BY DORIAN CIOBAN

Building upon the brand’s already proven gifting strategyStarbucks has created a new platform for customers where they can send a $5 digital eGift to their friends via Twitter. Called “Tweet-a-Coffee,” the system requires from users to sync their Twitter and Starbucks accounts and tweet to @tweetacoffee and mention the desired gift recipient. Once the tweet has been posted, the recipient can redeem his card at the brand’s stores by presenting the eGift either physically or digitally.

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